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This web site labwater.com states the following, "LABORATORY WATER PURIFICATION AND MICRO FILTRATION PRODUCTS." Our analyzers noticed that the website said " Lab Water Products Quick Index View." The Website also said " Laboratory Water Purification and Micro Filtration Products. Laboratory grade high purity water is an important part of laboratory testing, medical treatments, pharmaceutical production as well as high technology research and manufacturing. Our vast experience in your application is our key to success. We offer over 16,000 products for use in just about any purification application including ." The website's header had Laboratory Water and Filter Products - Lab Water as the most important optimized keyword. It is followed by lab water, laboratory water, and millipore water which isn't as highly ranked as Laboratory Water and Filter Products - Lab Water. The next words labwater.com used was millipore filter. milli-q water was included but could not be seen by search crawlers.